Azar Restaurant Marrakech: a custom CRM to never lose a reservation again

Azar restaurant, a well-known fine-dining address in Marrakech, called on Eureka Digital to build a tool it sorely lacked: a custom, internal CRM entirely dedicated to managing its reservations.

The challenge: scattered reservations

Like many reputable venues, Azar received bookings across several channels at once — phone, WhatsApp, email, social media and walk-ins. The result: a paper book that filled up fast, double-booking risks, no-shows that were hard to anticipate, and a team wasting precious time juggling requests.

The restaurant needed one simple, fast tool designed around how it actually works — not a generic piece of software imposing its own rules.

The solution: a custom-built internal CRM

We designed and developed a CRM for Azar, accessible from any device (computer, front-desk tablet, smartphone). Built with Laravel, it centralizes every reservation in one place and adapts to the floor plan and the venue's habits.

• Book a table in seconds: date, time, party size, contact and notes (allergies, occasion, preferred table).
• Real-time floor plan: see free and occupied tables, service after service.
• Customer database: visit history and preferences, to recognize regulars from the first call.
• Automatic confirmations and reminders to reduce last-minute no-shows.
• Dashboard: covers of the day, occupancy rate and peak times at a glance.

The results

Since the CRM went live, Azar's team saves considerable time every day: no more overflowing book, no more double bookings, and a clear view of upcoming service. Automatic reminders cut no-shows, while personalized welcomes reinforce the premium experience the clientele expects.

Why a custom tool?

A generic CRM imposes its way of working; a custom CRM fits yours. At Eureka Digital, we build tools that match your business exactly, grow with you and belong to you — with no per-cover subscription or useless features.

Do you run a restaurant, a riad or a high-volume booking business? Let's talk about the tool that would save you time.