All articles
AI & SEO 02 July 2026 · 6 min
GEO: why your brand must be visible on ChatGPT
Your customers now ask AI their questions. Here's how to prepare your brand to be cited and recommended.
Search is evolving. After Google, a new entry point is rising: AI assistants like ChatGPT, Perplexity or Google AI. This is GEO — Generative Engine Optimization.
Why it matters
More and more users ask an AI directly "what's the best agency in Marrakech?". If your brand isn't structured to be understood and cited by these models, you're invisible in those answers.
Our levers
- Structuring your content and entities.
- Structured data (schema.org) and presence on trusted sources.
- Tracking your brand mentions in AI answers.
GEO today is what SEO was in 2005: a decisive edge for early movers.
E
Eureka Digital
Communication & digital agency in Marrakech